People-oriented, Unity, Innovation and Service.

Content: the competition in today's world is that of strength, which is ultimately a company's employee. Qualified personnel are important to every enterprise. They are the most needed while scarce resource in modern enterprise. They are the key element for a company's survival and development. The meaning of regarding qualified personnel as the core of the company is to pay them complete trust & respect. It is to motivate employees and stimulate their creativity, to fully tap their potentials. At present, CEC is at a crucial point of time of reform and development. It urgently needs various kinds of talents, especially high-level tech leaders and entrepreneurs. To realize CEC's strategic goals, and to meet the requirements of quickly developing information technology & fast changing market competitions, we need to set up practical human recourse policies to create a friendly environment for talents, where they are able to put their abilities to full play. Uniting is the orientation of modern world. In view of the fundamental changes in today's world economy, it is necessary to unite all unitable forces to grasp opportunities and face the challenges; Creation is the life stream for enterprises, especially technology-intensive enterprises. There will be no development without creation. Service, is the key element for market expansion and client relationship. "Unite, Creation, Service" is the core of CEC branding strategy. It is a strong support for the integrating and improving of CEC company image, company culture and employee values.