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development strategies

 

 

 
Development strategies and goals:

"Featured as a "market-oriented, efficiency-driven and creativity-empowered enterprise, CEC will take full advantage of its integated strength to accelerate the development of Products Series as well as the construction of "Four Supportive Systems" so as to become a key state-owned enterprise with its own Research and Development (R&D) capability and strong competitive edge. CEC will achieve a sales revenue of RMB 100 billion, generating RMB 3.5 billion profit by year 2005.
Products Series refer to software and system integration; design, manufacturing and application of integrated circuit; telecommunication and network products and digital household appliances. CEC's development strategy is to center around the software products and lay emphasis on integrated circuit, develop communication, network and digital household appliances
with its own interectual property rights and market competitiveness. By the end of "the 10th Five year Plan", CEC's technology level of at least 5 to 8 products will be leading in the domestic market as one of the top 3 market sharers. Some of the products will also enter the international market, which will indicate that information industry is the main business of CEC.

The goal settings for key main products: 
   Software and system integration - By the end of "the 10th Five year Plan", system software and e-commerce intermediate products of CEC will be the industrial leading products; centered in Beijing and based on the software development zones in Beijing, Pudong and Zhuhai, CEC will build up the state-of-the-art software R&D, manufacturing, marketing network and important software export base with its 30 domestic and overseas subsidiaries. CEC is committed to be the major player in of software and system integration industry, aiming at 5-8% domestic market share in 2005 with 8 to 10 key software application products being its brand names. CEC will also dominate the software and system integration application area with its leading position in system integration. The targeted revenue is RMB 16 billion with software export exceeding USD 50 million.
    The design, manufacturing and application of integrated circuit - By the end of "the 10th Five year Plan", CEC's integrated circuit products will occupy 6% of the domestic market as one of the top suppliers providing the widest variety of products. CEC will maintain its leading position in production capability and technology level this area. IC card products of CEC will be characterized by its wide variety, superior quality, massive production and reasonable price. The revenue in this area is expected to reach RMB 16 billion.
Telecommunication and network products - By the end of "the 10th Five year Plan", CEC will strategically develop into a leading supplier and manufacturer of mobile solution, targeting a 20% domestic market and marching into the international market. The total revenue from telecommunication and network products will hit RMB 19 billion. 
   "Four Supportive Systems" include technical innovation, system engineering, technical service and marketing. The development strategy is to center around the CEC's products series and build four supportive systems of technology innovation, system engineering, technical service and marketing. Meanwhile, CEC will increase the investment and the efficiency of the usage of capital to develop its core competitiveness, expand its market share, increase the profit level of assets, and support and ensure the leaping development of CEC.
    To build up and develop "Four Supportive Systems", apart from the goal settings for the products series, CEC will achieve a sales revenue of RMB 35 billion from its financing, trade, system engineering undertaking and corporate management and development by year 2005.

Key points of implementation:
    To realize the goals of CEC development, CEC will strengthen its comparative and integrative advantages, implement its leaping development strategy, fully carry out the enterprise and products restructure and solve the reformatory problems with constructive ideas. Taking the asset as its link, CEC will conduct the enterprise's restructure. For the key subsidiaries, the company will adopt the development modes of reasonable centralized and self-managed, regroup the industry strategically, emphasize the development of key industries, nurture its competitiveness in main business areas and bring into full play its comparative and integrative advantages, keeping abreast with the international standard through employing     talents. CEC will form a professional team to support its several key main businesses. By 2005, CEC's 3 to 4 businesses will achieve a sales revenue of RMB 10 billion, and 4 to 5 businesses will achieve RMB 3 to 5 billion (including 3 to 5 competitive and substantial joint venture enterprises.)
 

 

 

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